基于新媒体环境下的大学文化建设

The Construction of University Culture Based on New Media Environment

21世纪最重要的科技文化现象之一就是新媒体技术的诞生以及新媒体引起高校学生生活方式的改变和思想观念的变革。本文通过对高校思想政治教育的价值构建进行深入分析,全方位探索新媒体环境下高校思想政治教育的实践路径。从创新新媒体环境下高校思想政治教育的原则、整合高校思想政治教育资源和探究高校思想政治教育方法三个方面进行剖析,发挥新媒体优势,提出高校思想政治教育的有效对策。

In 21st century, one of the most important cultural phenomena in science and technology is that the birth of new media technology and the changes and reforms it has caused on college students＇ lifestyle and their concept. In this paper, the value of ideological and political education has been deeply analysed, the path of ideological and political education under the background of the new media has been practiced. Then, the innovation of principles of ideological and political education in colleges and universities under the new media environment, the integration of ideological and political education resources and the exploration of the ideological and political education method are analysed, and some effective countermeasures and put forward.