东方文化语境在标志设计中的应用

An Application of Oriental Cultural Context in Logo Design

中国传统文化语境的视觉体现可以分为图案、文字、色彩等。在标志设计中,把传统文化元素进行巧妙融合的案例不胜枚举,它们成功地承载了许多优秀的中国传统文化,随着中国的发展走向了世界,向世界人民展示了深厚而璀璨的中国文化。在标志设计中积极探讨和应用本民族的传统文化元素,对于我们的文化发展有着传承、创新和发展的意义,这也是中国本土设计走向世界的必经之路。

Visual performance of Chinese traditional cultural context can be divided into the following parts：patterns,letters,colors,etc.Concerning logo design,there are many cases of integration in traditional cultural elements.These logos succeeded n integration with excellent Chinese traditional culture.They showed themselves to the world along with the development of China,as a result,showing profound Chinese culture to the world as well.The using of the traditional cultural elements in logo design has the meaning of heritage,innovation and development,which is also the needful way for China＇s domestic design walks to the world.