基于行业新常态背景的旅行社经营管理专业人才需求研究

Research on Demands for Talents of Travel Agency Operating and Management Majors Based on Industry New Normal

在游客消费行为散客化、商业模式在线化的双重影响下,旅游者出游组织形式系统变革的年代悄然来临,传统旅行社与旅行服务新业态的融合发展成为旅行社业的新常态。行业发展的变化对旅行社经营管理人才需求出现新的特点,作为培养计调、外联和服务网点咨询岗位人才的旅行社经营管理专业,必须在人才培养模式和培养策略上积极应对,才能实现人才培养目标和市场需求之间的联动。

Under the double influence of FIT characteristics in tourist consumption behavior and the online business model,the era of the new travel organization system is quietly coming.The integration of the new form of travel service with traditional travel agencies has become the new normal of travel agency industry.The demands of industry development and changes for travel agency operating and management talents have new characteristics.The travel agency operating and management major which cultivates operators,sales and consultants in travel service outlets should respond positively in talents cultivation model and cultivation strategies to make a linkage between objective of talents cultivation and market demands.