“低碳世博”影响下上海绿色会展业可持续发展策略

Study on Strategy of Sustainable Development of Shanghai Green Exhibition Industry Under Influence of Low-Carbon World Expo

低碳是全球气候危机对人类生产生活提出的要求,绿色会展是会展业未来发展的必然趋势。2010上海世博会在低碳交通、低碳场馆、低碳烟花等方面向世人宣告着其低碳理念,为会展业的绿色发展提供了新的思路。研究对世博会场馆参观者进行了调研,分析了其对低碳世博的认知水平,在此基础上探讨了上海绿色会展发展的主要问题以及普遍存在的两种错误观点,提出了未来绿色会展业可持续发展的策略。

The ＂low carbon＂ is a new requirement to human beings with the happening of the global climate crisis. ＂Green exhibition＂ is the inevitable trend of the future development of the convention and exhibition industry. The designer and organizer of 2010 Shanghai World EXPO made a ＂low-carbon＂ exposition to the world audience including low-carbon transportation, low-carbon pavilion, low- carbon fireworks and so on, which showed a new idea for the development of green exhibition industry. The study made a survey to different people who came to visit the Expo pavilion and analyzed their perception level to low-carbon World EXPO. Based on the survey, the study discussed the main problems of the development of Shanghai green exhibition and two wrong viewpoints about green exhibition and proposed the strategy and ways to promote the sustainable development of Shanghai green exhibition industry.