主流纸媒的科普质量应当完善提高——以近期两主流报纸的科普之疵为例

Improving the science popularization quality of mainstream media

主流报纸(大报)是权威媒体,是读者器重的媒介,其语文、科普水平当优秀;大报是文化修养高和信度大的传媒,它有品牌优势。保持、提高大报的传播效果,使之科普优美、准确是关键。文字规范、细节完善是实现科普完成度的需要与保障,文字、细节有疵,科普作品是残次品,难以实现科普的目的。因此,报人编校科普文稿须谨慎细心、一丝不苟。硬、软实力雄厚的报社,出版大报要天天"小题大做",让科普文字达标、细节严丝合缝应然且必须做到。

Respected by the authority of the media and readers, the level of language and science popularization of mainstream newspapers should be outstanding. To maintain and enhance the communication effect of the mainstream newspapers, the key is to make the science popularization readable and accurate; standardized language and complete detail is the need and guarantee of science popularization; on the contrary, it is difficult to realize the popularization of science with defective language and detail. Therefore, journalists must carefully edit manuscripts concerning popular science and newspaper offices should ensure standardized language and accurate details.