影视同期书良性发展对策研究

Study on the Development and Countermeasures of Film-TV Corresponding Books

图书出版与影视既相互关联又相互融汇,虽各自独立又彼此影响。"影视同期书"在外在因素影响下所引发的出版发行市场大热的特殊现象,也带动了业内业外人士的深度思考和文化反思。在大众文化已逐渐成为当代多元文化表现主体的时代,"影视同期书"的快速问世和一纸风行,对影视制作方和图书出版方而言无疑属于双赢举措。文章通过对影视同期书现象及发行市场的分析,探讨在影视与出版的互动和联姻中,影视同期书未来继续发展和良性发展的途径及走势。

Publication, film and television are independent and influenced mutually. Film-TV corresponding books bring the hot book market under the influence of external factors, which also causes the deep thinking and cultural reflections. It is the times that mass culture has gradually become the main body of multiculture, and the quick birth and popularity of film- TV corresponding books are a win-win initiative to film and television producers and book publishers. By analyzing the phenomenon and issue market of film-TV corresponding books, the paper explores the good ways and trends of film-TV corresponding books in future under the interaction of film, television and publication.