社会化媒体舆论生成及传播机制研究

Research on the Generation and Transmission Mechanism of Public Opinion of Social Media

当前,社会化媒体舆论的涌现和爆发,深刻改变了传统舆论的生成及运行模式。文章主要研究社会化媒体舆论生成、传播机制与动员模式,探讨社会化媒体舆论生产背后的独特性和传播机制的复杂性,并提炼和概括出社会化媒体舆论的运行机制及模式。

At present, the emergence and the outbreak of social media public opinion has profoundly changed the traditional public opinion generation and the operation pattern. This paper mainly studies the social media generation,communication mechanism and mobilization mode, explores the uniqueness of public opinion of social media emerging behind the production and the complexity of communication mechanism, refines and generalizes the operating mechanism and mode of social media public opinion.