21世纪企业市场营销观念的探讨

A Discussion on the Marketing Concept in the 21st Century

竞争的国际化和市场需求的个性化，客现上要求竞争者不仅要适应快捷变化的环境而且更重要的是创新市场和独占市场。在新一轮市场竞争中，企业应不断创新市场营销现念，迎接21世纪的挑战。

Abstract: Because of internationalization for competition and individuality for the market demand, the competitors not only adapt them to the changable situation but also develop markets and occupy them. In the midst of the new round of the market competition, enterprises should create some new marketing concepts and meet the challenge of the 21st century.