摘要
＂天下风云出我辈,一入江湖岁月催。皇图霸业谈笑中,不胜人生一场醉。提剑跨骑挥鬼雨,白骨如山鸟惊飞。尘事如潮人如水,只叹江湖几人回。＂一首《江湖行》道出江湖的风云变幻,也道出了江湖的残酷无情。中国的O2O市场就如同传说中的江湖一般,既有一夜成名的神话传奇,也有香消玉殒的—声叹息;既有受资本竞相追逐的宠儿,也有因融资失败而无奈离场的背影;既有BAT（百度、阿里巴巴、腾讯）收编后的三足鼎立,亦有到家美食会、河狸家这样独立和倔强的存在。
O2O stands for Online To Offline, meaning combination of offline business with internet. In this model, internet becomes virtual reception, attracting consumers with screening function and online payment service. Groupon is the ancestor of O2O business. In China, localised O2O companies, meituan.com and manzuo.com, marched in in 2010.China's O2O market is like a legend collection, with instant fame and sudden death. Among heroes of those legends, there are capital company's darlings, and also fund raising losers; there are BAT's new members, and also companies like meishihui.com and helijia.com, who insist their independency and prosperous future.
