竞争战略与企业绩效关系研究综述

Review of the Relationship Between Competitive Strategy and Enterprise Performance

介绍了竞争战略的理论基础和分类范式,从直接关系和基于权变理论的关系两个视角,详细阐述了国内外学者关于竞争战略与企业绩效关系的研究现状,为企业获取竞争优势、选择恰当战略、提高绩效提供了理论与决策依据。

With the continuous development of the economy, scholars have begun to explore ways and mechanism of the relationship between the competition strategy and the enterprise performance. In this paper, the relationship between competitive strategy and enterprise performance is reviewed, which provides the theoretical basis for enterprises to obtain competitive advantage, strategic choice and improve performance.