基于微博的突发事件网络舆情对策研究

Research on the Countermeasures of Emergency Network Public Opinion Based on Micro-blog

在微博时代,突发事件网络舆情能够迅速形成网络舆论场,促使信息裂变式传播,具有极强的互动性与实效性,意见领袖在其中占有重要地位。但也存在一些问题,比如缺乏主动应对网络舆情的意识,无法满足公众的知情权,滋生流言危害社会秩序。因此必须对公众进行危机教育;培养意见领袖,引导无序的微博环境;在突发事件发生后及时建立反馈机制和舆论监督平台,从而疏导网络舆情,使网络环境健康发展。

In the era of micro-blog, emergency network public opinion can quickly form a network of public opinion fieldand make information fission spread with strong interactivity and effectiveness, opinion leaders play an important role in it.However, there still exist some problems, such as lack the active consciousness to handle network public opinion, cannotmeet the public＇s rights to know, breed rumors and endanger the social order. Therefore, we must carry out the crisis in pub-lic education; cultivate opinion leaders, guide the disorderly micro-blog environment, establish the feedback mechanismand the supervision public opinion platform after the incident occurred timely, so as to divert the network of public opinion,and promote the healthy development of the internet environment.