寓利于义?企业慈善捐赠工具性的实证解析

Benefits Embedded in Benevolence? An Empirically Instrumental Analysis of Corporate Philanthropic Donations

围绕"为什么理性、逐利的私营企业乐于慷慨捐赠"这一问题,本文采用全国私营企业调查数据实证揭示隐藏在企业"义举"背后的经济"诉求",并结合内外部因素探讨影响慈善捐赠工具性作用发挥的边界条件。研究表明,在转型经济情境下,私营企业的慈善捐赠是一种工具性的"寓利于义",本研究对深入理解企业慈善捐赠战略、引导企业慈善事业健康发展具有重要的理论价值和现实意义。

Why are rational and profit-oriented private firms so generous in philanthropic donations？ To answer this question,this paper uses the data from the National Survey of Private Firms in China to explore and disclose the economic benefits behind such benevolent actions,and further discusses boundary conditions of such instrumental effects by considering both internal and external factors. Conclusions drawn from the empirical analysis show that,in the context of transforming economy,philanthropic donations of Chinese private firms can be regarded as an instrumental action with benefits embedded in benevolence,and such instrumental effect is influenced by firm growth stage,internal capabilities as well as external environment. These findings enrich our understanding about the strategic implications of corporate philanthropy and provide guidance to the sustainable development of corporate philanthropy.