移动互联网时代高校O2O育人模式探析

On the Analysis about the O2O Educational Mode of Colleges and Universities in the Era of Mobile Internet

"互联网+"时代的到来,为高校育人带来了新的机遇和挑战。依托移动互联网迅速发展的时代背景,将O2O概念引入高校育人领域,创新性地提出了"O2O育人模式"。以此为路径,通过大数据分析和线上线下互动,增强高校育人新模式的科学性、人本性、粘着性,从而全方位地完成高等学校立德树人的育人目标。

The arrival of the＂Internet ＋ ＂era brings new opportunities and challenges to the network ideological and political education in colleges and universities. Based on the background of rapid development of mobile internet,we introduce the concept of O2 O into the field of ideological and political education. Therefore,we creatively propose＂O2O educational mode＂. Through the big data analysis and online and offline interaction in order to enhance the university ideological and political education scientificity,people centeredness,adhesiveness,infectivity,which can complete the higher school education goal of educating people in all round way.