资源约束下新创企业外部关系向市场职能的转化研究被引量：3

The Transformation of External Ties into Market-Based Functions in New Ventures

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摘要从过度依赖个人感情或关系到培育市场职能(营销、创新)的转变,是新创企业由"求生存"过渡为"求发展"的关键。这一转变不仅源自于企业发展的内在需要以及关系网络的局限,而且根植于我国转型过程中的两类并存体制环境及其动态变化。基于世界银行调研数据的三方交互效应检验(3-way interaction)发现,外部关系与内部投入虽然可能相互替代,也可能互补;管理自主权是推动二者互补的"催化剂"。此外,研究还发现,商业关系(客户或供应商)对两类职能呈倒U型曲线效应,这表明盲目、过度地依赖关系日益产生的负面效应可能会超过其初始的积极作用。 It is of the key importance to develop market-based functions in terms of innovation and marketing but not excessively rely on personal relations or emotions,if a new venture pursues a sustainable development.The negative effects of managerial ties and the requirements of China＇s transition into market mechanism demand an increasing role of market-based functions.There are usually two pathways to develop market-based assets,i.e.,external ties（business and political）and internal investment（RD and marketing intensity）.The results illustrate a substitute not complementary relationship of the two strategies.Furthermore,managerial discretion can promote their complementarity.The results also illustrate an inverted U curvilinear relationship between ties and market-based assets.

作者张峰黄玖立杜运周

机构地区南开大学经济学院中国特色社会主义经济建设协同创新中心安徽财经大学工商管理学院

出处《管理学报》 CSSCI 北大核心 2016年第4期572-579,共8页 Chinese Journal of Management

基金国家自然科学基金资助青年项目(71102046 70902080) 国家自然科学基金资助面上项目(71272217) 国家社会科学基金资助项目(13BJL050) 教育部新世纪优秀人才支持计划资助项目(NCET-13-0298)

关键词外部关系内部投入管理自主权市场职能新创企业 external ties internal resources managerial discretion market-based function new venture

分类号 C93 [经济管理—管理学]

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