辽宁省铁岭县乡村旅游发展的SWOT分析

The SWOT analysis about the development of rural tourism in Town of Tie ling in Liaoning Province

现利用SWOT分析方法对辽宁省铁岭县乡村旅游发展进行分析,其中分析了铁岭县乡村旅游发展的优势,包括铁岭县乡村旅游发展的区位、交通优势;铁岭县乡村旅游发展的资源优势,包括丰富的自然生态资源、历史文化资源、优质的农业资源及铁岭县乡村旅游发展的客源优势。也提出了铁岭县乡村旅游发展的劣势,主要有发展缺乏整体规划、整体接待水平较低、宣传力度不够等。同时也面临着一定的机遇和行业内部及乡村旅游发展的威胁。

Analyzing the development of rural tourism in Town of Tie ling in Liaoning Province through SWOT now,first the advantage of it, including the zone bit and traffic advantages. Resource advantage, Including rich natural ecological resources, the historical and cultural resources, high quality agricultural resources and the advantage of customers of the development of rural tourism in Town of Tie ling.Also putting forward the disadvantage of it. There＇re mainly short of the overall planning, low level of reception on the whole and not enough publicity. In the meantime it also faces some opportunities and the treat from the inside industry and the development of rural tourism.