摘要
移动电商和O2O是互联网发展的又一个风口,是我国电子商务进一步发展的新动力和新空间。首先对移动电商和O2O的内涵、发展模式及其关系进行了系统描述,并在此基础上对我国移动电商和O2O发展的现状、趋势以及存在的问题进行了分析。
M-Commerce and O2O, as the next tuyere of Internet, have become the new space to the further development of China's E-commerce. Firstly, the paper researched on the connotation, mode, and relationship of the M-Commerce and O2O.And then, it analyzed the current situation, trend and problems of the M-Commerce and O2O.
出处
《现代电信科技》
2016年第1期55-59,65,共6页
Modern Science & Technology of Telecommunications
关键词
移动电商
O2O
移动支付
信用体系
M-Commerce
Online to Offline
Mobile payment
Credit system