消费者低碳消费意愿影响因素实证研究被引量：5

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摘要计划行为理论表明,个体行为取决于行为意图,行为意图是预测行为的"最佳变量",而行为意图又取决于行为态度。因此,本研究从人口统计学因素和态度视角探究低碳消费意愿的前因。研究结果表明,一些人口统计学因素对环境态度有影响,一些人口统计学因素、环境态度和低碳消费态度对低碳消费意愿有显著影响。

作者廖友亮彭雷清王先庆

机构地区广东财经大学

出处《商业经济研究》北大核心 2016年第7期32-33,共2页 Journal of Commercial Economics

基金正式控制对销售人员行为的影响:中国人传统性的调节作用教育部人文社科研究项目 12YJA630095 正式控制对销售人员行为的影响广东省哲学社会科学规划项目 GD11CGL07

关键词计划行为理论环境态度低碳消费态度低碳消费意愿

分类号 F713 [经济管理—产业经济]

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参考文献7

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