社会主义核心价值观传播路径探究——基于使用与满足理论的思考

Exploration on Communication Path of Socialist Core Values——Based on Thinking of Use and Gratification Theory

使用与满足理论是传播学的一个重要理论,它认为:受众选择媒介是有一定的目的,为了满足自身的某些需要。社会主义核心价值观的传播,满足了马克思主义中国化以及当前中国所面临的世情、国情、党情的需要。从传播主体、传播手段、传播的受众三方面努力探究社会主义核心观的传播路径。

Use and Gratification Theory is one of the most important theories in communication science,which believes that audiences always choose media with the purpose of satisfying something they need. The communication of socialist core values satisfies the needs of Marxism in China,as well as the situations of the world,the country and the Party that China is currently confronting. This thesis tries to explore the communication path of socialist core values from aspects of communication subject,methods and audiences.