高校社交管理平台的理论研究及实践

Theoretical study and practice of the social management platform in colleges

高校利用社交网络平台开展党建思政工作已经蔚然成风,但是由于缺乏有效的理论研究和指导,在实践成效及理论成果方面成绩不佳。借助社交理论,对高校通过社交网络进行宣传、传播的特点进行研究,在学生中抽取合适样本进行分析统计,结合高校自身特点及需求建设社交平台,探索宣传教育的有效方法,走出一条具有时代特色的宣传教育之路。

Using the social network platforms to carry out ideological and political work has become a common practice.However, due to the lack of effective theoretical study and guidance, the performance in practice and the theoretical results are not so good. By means of social theory, studying the characteristics of publicity and propagation on college social network,extracting appropriate samples in students to analyze, combining with college of its own characteristics and needs to build social platform, explore the effective methods of publicity and education and the road of propaganda and education with the characteristics of the times.