天津市田头市场建设情况的调查与分析

Investigation and Analysis of the Construction of Agrocybe Market in Tianjin

随着设施农业的快速发展,田头市场成为地产农产品流通的有效支撑。然而,目前天津市田头市场建设较落后,缺乏合理规划布局,基础设施薄弱,经营管理粗放,缺乏配套服务,管理者营销观念落后,缺乏营销手段。建议从合理规划布局、加强基础设施建设、增加投入力度、组织营销培训、提升信息服务水平等角度,构建田头市场网络体系。

With the rapid development of the facility agriculture, agrocybe market becomes effective support of the circulation of agricultural products. However, the construction of agrocybe market in Tianjin is more backward. There are problems as follows： lack of reasonable planning and arrangement, the weak infrastructure, the extensive management, lack of ancillary services, backward marketing outlook, and the lack of marketing. This text puts forward recommendations which are the reasonable plan, strengthening infrastructure construction, increasing investment, marketing training and enhancing the level of information service, in order to establish the network system of agrocybe market.