浅析新媒体技术在会展中的应用

Analysis of the Application of New Media Technology in Exhibition

新媒体技术在会展领域中越来越起到举足轻重的作用。利用其特点,可以让传统的会展方法进行最大幅度的更新,从而起到吸引民众、扩大宣传、丰富大众文化知识等作用。通过分析一些常用形式,将传统会展艺术与新媒体技术相融合,使之成为现代会展的全新形态。

New media technology plays an increasingly important role in the field of exhibition. With its characteristics, the traditional exhibition method can be updated to the maximum extent, so as to attract people, expand the publicity, and enrich the knowledge of the mass culture and so on. Through the analysis of some commonly used forms, the combination of the traditional exhibition art and new media technology becomes a fresh form of modern exhibition.