水墨动画《山水情》作品的核心价值观及其传播策略研究

Research on the Core Values and Communication Strategies of the Ink Animation “Love for Mountains and Rivers”

《山水情》被誉为中国水墨动画巅峰之作,画面空间意境独特,音乐优美动听,更有着深刻的主题寓意与价值观传递。在梳理《山水情》作品主题和核心价值观的基础上,从古琴、山水、士人等的符号性指代以及格式塔心理学的整体论、原型匹配等角度分析其价值观的传播策略。

＂Love for Mountains and Rivers＂ is regarded as the best Chinese ink animation, with unique artistic conception of space, beautiful music, profound thematic meaning and the outlook of values. The paper basically studies its theme and core value, and analyzes the communication strategies of the values from the symbolic reference of Chinese zither, landscape, scholars, etc. and the whole theory and prototype matching of Gestalt Psychology.