2015年中国广告学术研究八大视点

2015年广告学术活动活跃,有24次大型专题会议,出版著作316种,发表学术论文320多篇,主要学术热点包括:经济新常态和互联网双重冲击下的广告业转型发展、大数据与程序化购买、广告公司资本运营、场景营销与移动营销、内容营销与原生广告被追捧、新广告法颁布及其影响、社会化媒体开辟营销新形态、政策驱动下的广告产业园区发展等。

2015 ads academic activities are active, and there are 24 large-- scale conferences, published 316 kinds of books, published more than 320 articles, mainty academic hot spots include= economic New Normal and the nternet advertising industry restructuring and development under the double impact of big data and programmatic buying, advertising company capital operation, scene marketing and mobile marketing, content marketing and native advertising is sought after enactment of the new advertising law and its impact, social media open up new marketing patterns, the advertising industry park development policy--driven and so on.