转基因网络舆情中公众认知态度的影响因素研究

Research on the Influencing Factors of Public Cognition Attitude in the Network Public Opinion of GMO

抢占转基因技术制高点已经成为中国的科技发展战略之一。目前中国转基因领域的研究与转化受限于诸多因素,其中包括公众对转基因安全问题的争议。随着互联网的发展,网络舆情已成为社情民意的睛雨表,探究公众对转基因的认知态度有重大的现实意义。笔者参考现有研究成果,基于霍夫兰德说明情境模型,采用结构方程模型的方法,定量研究形成网民态度的影响因素,并对模型结果进行实地调研加以验证,最后综合分析得出合理引导网民理解与支持国家转基因技术研究与管理战略的对策与建议。

To seize the commanding heights of GMT has become one of China＇s science and technology development strategy,but at present the research and transformation of China＇s transgenic field is limited by several factors,including the public debate on GM safety issues.With the development of the Internet,the network public opinion has become a barometer of public sentiment,and to explore the public＇s GM cognitive attitude is of great practical significance.Herein by referencing the existing research results,and based on the Havland persuasion and situation model,this article used the method of structural equation model to study quantitatively the form factors of Internet users＇ attitudes,and conducted the field research to verify the model results,and analyzed synthetically to draw the countermeasures and suggestions that guide reasonablely the citizens understand and support our strategies of the research and management of GMT.