河北省大学生消费市场调查报告

Survey Report of the Consumption of College Students in Hebei Province

大学生是当今社会极其重要而又特殊的一类消费群体。通过调查分析发现,河北省大学生消费情况受经济情况、产品价格、消费偏好、消费心理、周围同学消费水平等因素影响。企业和创业者只有掌握大学生消费特点,制定正确的营销策略,才能在这个市场上抓住机会,赢得利润。

In today＇s society, college students is extremely important and special kind of consumer groups.Through investigation and analysis, we found that college students＇ consumption is mainly affected by the economic situation, product prices, consumer preferences, consumer psychology, the surrounding classmates consumption level. Enterprises and entrepreneurs should master the college students＇ consumption characteristics, formulate correct marketing strategy and seize the opportunity in the market to win the profits.