基于游客评价视角的浙中城市群旅游竞争力分析

The Tourism Competitiveness Analysis of the Central Zhejiang Urban Agglomerations Based on the Tourists-evaluation Perspective

随着工业化和城市化进程的加快,城市群已成为区域旅游业发展的重要载体。本文在构建城市群旅游竞争力评价体系的基础上,从游客评价视角对浙中城市群旅游竞争力影响因素进行分析,找出哪些是需"继续保持"的,哪些是需要"控制优化"的,哪些属于"低优先级",哪些是需要"重点改进"的,为浙中城市群旅游业发展资源优化配置提供理论支持。

With the speeding up of industrialization and urbanization, the urban agglomeration has become the important carrier of regional tourism development. On the basis of constructing evaluation system on tourism competitiveness urban agglomeration, this paper analyzes the factors which influence tourism competitiveness of the Central Zhejiang Urban Agglomerations from the perspective of tourists evaluation on, and finds out which is the need to ＂keep＂, which is the need to ＂control optimization＂, which belongs to the ＂low priority＂ and which is the need to ＂significant improvements＂, in order to provide theory support for the tourism resources optimization allocation of the Central Zhejiang Urban Agglomerations.