浅谈信息化招生宣传方式在高职院校中的应用——以沈阳职业技术学院为例

On the Application of Information Enrollment Publicity in Higher Vocational Colleges

在高职招生宣传中,传统宣传方式遇到了发展的瓶颈,已无法满足招生宣传的需求。为扩大宣传覆盖面,提高宣传效率,创新宣传方式,招生部门结合学院实际进行探索,总结出招生宣传传统与创新结合、线上与线下联动及招生数据并入学院大数据进行有效分析、指导的大宣传思路,为招生宣传进一步改革奠定了基础。

In higher vocational college enrollment publicity, the traditional publicity way met the bottleneck of development,and has been unable to meet the need of enrollment publicity. To expand coverage of publicity, improve the efficiency of publicity, and innovate publicity way, combined with the reality of college the enrollment department explores and summarizes publicity ideas： combine tradition with innovation, online and offline linkage, integrate enrollment data into college big data to analyze effectively, and lays the foundation for further reform of enrollment publicity.