云南少数民族旅游纪念品开发品牌化策略探析

Research on Branding Development Strategies of Tourist Souvenir of Minorities in Yunnan Province

品牌是产品可视化的标志之一,是体现产品核心价值的重要载体,在产品的销售策略中占据重要的地位。本文从创建旅游纪念品品牌出发,提出明确品牌建立中的核心要素、重视产品的包装设计、尊重产品设计师和加强产品版权的保护等创新思路。

Brand is one of the symbols for product visualization and an important carrier for embodying the core value of products. Therefore, it occupies a significant position in the sales strategy of products. Starting from creating brand of tourist souvenir, through taking the core elements in brand establishment, emphasis of the package design of products, respect of product designers and enhancement of product copyright as the principal line, this paper provides the innovative thinking for the design and development of tourist souvenir of minorities in Yunnan Province.