基于价值链的地方旅游网站的运营模式——以腾讯大闽网旅游频道为例

Operation mode of local tourism website according to value chain theory—Taking Tencent Fujian Travel Channel as a case

在"互联网+"的时代,旅游网站在旅游业中发挥着越来越重要的作用。在分析大闽网旅游频道运营现状的基础上,基于价值链理论,从用户、品牌、产品、市场等4个相互独立又紧密相连的环节对大闽网旅游频道运营模式进行分析,提出开发移动端APP,均衡用户区域分布,实现广告、产品、服务共同盈利等建议,以期为同类地方旅游网站的运营提供借鉴。

In the era of ＂ Internet plus＂,travel websites play an increasingly important role in the tourism industry. Based on the current status analysis,according to the value chain theory,operation mode of the Tencent Fujian Travel Channel is investigated from the four independent links of clients,brands,products,and market. It is proposed to develop the mobile APP,balance regional distribution of the clients,and obtain revenues from advertisement,products and service.