概念合成理论下电视节目名称中的隐喻解读——以央视少儿节目名称为例

On Metaphor in TV Program Names Based on Conceptual Integration Theory——A Case Study of CCTV Children's Program Names

少儿是国家和民族的希望,数据表示少儿的人口比重是20%,电视在少儿日常生活中必不可少,少儿电视节目市场潜力巨大。从认知学角度分析探讨少儿电视节目名称这一媒体语言的意义不言而喻。基于少儿电视节目名称对节目内容的覆盖程度,将央视少儿节目名称中的隐喻分为显性隐喻和潜性隐喻,运用概念整合理论解读两类隐喻的意义建构过程,明晰电视媒体在少儿教育和认知上。

This thesis analyzes TV program names from the cognitive perspective. Based on the coverage of TV program names to the program,this thesis classifies the metaphor in the TV program names of CCTV children＇ s program into explicit metaphor and submerged metaphor. This thesis uses the Conceptual Integration Theory to analyze the meaning construction processes of the metaphor. The research verifies the explanatory power of Conceptual Integration Theory.