舆论传播中的城管执法困局及其破解之道

The dilemma of urban management law enforcement in public opinion communication and the way to resolve

城管执法近年来成为社会舆论的热点,舆论传播层面的城管执法困局已然形成。分析和探究舆论传播中城管执法困局的原因对于缓解城管执法舆论压力,重塑城管舆论形象具有重要意义。城管执法舆论困局具有鲜明的特征,其形成原因主要包括媒介影响、舆论导向变化以及城管部门存在的问题。城管舆论形象的重塑应当从掌握宣传主动权、改造舆论生态以及建设信息沟通渠道三个方面来实现。

Urban management law enforcement has become a hot topic of public opinion in recent years,and the urban management law enforcement is now caught in a dilemma in public opinion communication. There is great significance to ease the pressure and reshape the image of the urban management in public opinion through analyzing and exploring the causes of the dilemma. The study finds the characteristics of the dilemma,and the causes include the influence of media on people,orientation change of public opinion and the problems in urban management. It also suggests that reshaping the image of urban management in public opinion should be realized from three aspects：grasp the initiative propaganda,transform the ecology of public opinion and construct information communication channels.