从“商标混淆”再看“非诚勿扰”案件

Re-analysis of “FEI CHENG WU RAO” Case from the angle of “Trademark Confusion”

判断"非诚勿扰"节目究竟有没有侵犯在先注册商标权利,应首先明确中国商标侵权判断的标准,再照侵权标准,进一步明确本案侵权是否最终成立。本案中,江苏电视台的"非诚勿扰"与金阿欢的在先商标未构成相同服务上的相同商标,并且,二者服务也未形成类似,在没有明显反证情形下,可以直接江苏电视台侵权不成立。本文在此基础上试想了消费者混淆情形,得出的结论是,消费者混淆也不会存在,因而更进一步证明了江苏电视台侵权不成立。

To determine whether ＂FEI CHENG WU RAO＂ program infringes prior registered trademark rights, the infringement criterion in China should be firstly affirmed. Then, according to the criterion, whether infringement exists in this case could be ascertained. In this case, ＂FEI CHENG WU RAO＂ of Jiang Su TV station and JIN A HUAN＇s trademark do not constitute same mark on same services. Further, the services of both parties are not similar either. In the case of there is no contrary evidences, it could be directly get the conclusion that the Jiang Su TV station does not infringed trademark rights of JIN A HUAN. Based on the aforementioned, this article has presumed whether there is consumer confusion for coexistence of both brands and the result is, the use of＂FEI CHENG WU RAO＂ by Jiang Su TV station will not cause consumers＇ confusion, which could further prove Jiang Su TV station does not have an infringement to JIN A HUAN＇s trademark rights.