移动互联网O2O模式下顾客知识共享机制研究

Research on the Mechanism of Customer Knowledge Sharing under the O2O Model of Mobile Internet

文章主要说明移动互联网O2O模式的内涵和特点,以营销问题为切入口,研究了基于营销绩效的顾客知识共享机制。运用了福柯的权力知识观和交易成本经济学,分析O2O模式下知识共享的主体和内容。最后,建立了一个以大众点评手机社区为例的知识共享机制。

This paper aims to illustrate the connotation and features of the O2O model of mobile internet. The paper researches on customer knowledge sharing mechanism based on marketing performance from the perspective of marketing. The paper uses Foucault＇s view of knowledge-power and transaction cost economics to analyze the subject and content of knowledge sharing in O2O model. Finally,the paper establishes a knowledge sharing model based on the mobile community of Dianping.