绿色营销视角下新型城镇化生态发展对策研究

New strategies of urbanization development from Eco green marketing perspective

城镇化是实现工业化的必然要求和途径,也是现代化建设的必然趋势。文章对新型城镇化的内涵和生态化发展进行了相关综述;探讨了当前新型城镇化生态绿色发展建设所面对的困境;并基于绿色营销的视角,从绿色研发与设计、绿色产业、绿色消费、绿色管理等方面提出了新型城镇化生态发展的对策来全面推进城镇化的生态化发展与转型。

The urbanization is not only an inevitable requirement and the way to achieve industrialization,but also the inevitable trend of modernization.This paper reviewed connotation and ecological development of the new urbanization,and discussed the dilemma faced by the current construction of the new urbanization ecological green development.In the end,this paper puts forward the new urbanization development of the ecological countermeasures from the aspects of green design,green industry,green consumption and green management which based on the perspective of green marketing in order to comprehensively promote the urbanization ecological development and transformation.