论换代背景下的汽车造型设计策略与方法

Strategies and Methods of Car Styling Design in the Background of Cars Regeneration

汽车换代是汽车行业的普遍现象。从汽车发展历史的角度看,汽车换代经历了萌芽期、发展期和成熟期三个阶段。汽车造型设计在汽车换代的过程中起到了非常重要的作用。在换代背景下,汽车造型设计可以遵循微调细节、使用全新家族语言、追随时代风格和复兴经典造型语言等策略以及传承法和变异法等方法,这样可以促进汽车销量和汽车品牌形象的提升。

Regeneration of cars is a common phenomenon in the auto industry.In terms of the history of auto industry,regeneration has experienced three stages：germination stage,growth stage and maturation stage.On the background of regeneration of cars,car styling design should follow certain strategies,such as adjusting details,using brand-new family styles,advancing with the times and reusing classical styles and methods of inheriting and varying,so that automobile sales and brand images can be improved.