基于产业链理论的我国乒乓球用品业市场分析

China Table Tennis Products Industry Market Analysis Based on the Theory of the Industrial Chain

该文在运用产业链的基本理论的基础之上,从宏观的角度,研究我国乒乓球产业链中用品业的内部结构,丰富和发展产业链理论。提出我国乒乓球产业中用品业的市场结构合理的策略和建议,实现我国乒乓球产业用品业的良好市场绩效,为我国体育产业的发展理论参考。

In this paper,on the basis of using the basic theory of the industrial chain,from a macro point of view,studies the internal structure of table tennis in the industrial chain supplies industry in our country,and develop the industrial chain theory.Table tennis table tennis industry in China are put forward in the supplies industry market structure reasonable policies and Suggestions,to achieve good market performance of China table tennis industry supplies industry,theoretical reference for development of sports industry in China.