大数据时代高校学报品牌特色创建途径探究

Research on the Ways to Create Brand Characteristics of University Journals in the Era of Big Data

大数据时代背景下,高校学报编辑要认清形势,把握机会,利用大数据时代的特点优势,从刊物内涵质量入手,整合自身高校科研力量,进一步扩大刊物影响力,创建品牌特色,这样才能立足于数字时代并发展壮大。

Set in the background of the big data era, university journal editors should recognize the situation, grasp the opportunity, take advantage of the characteristics of the big data era, emphasize the quality of the journal, integrate the university research strengths, further expand the publication influence, and create brand features, so as to survive in the digital era and develop successfully.