论目前高校港台通俗小说之传播效果

On the Communication Effect of Hong Kong and Taiwan Popular Novels in Colleges and Universities at Present

目前港台通俗小说在高校的传播效果由强而弱,主要由四个因素造成:传播主体、传播内容、传播载体、受传者。

The communication effect of Hong Kong and Taiwan popularpnovels in colleges and universities was reduced from strong to weak, which were mainly caused by four factors.（1） Main body. The lost sense of distance to Hong Kong authors, the diminishing appeal; the lack of modern promotion means; the increase in the number of question inside and outside the classroom.（2） The contents. Genre with Hong Kong and Taiwan characteristic; the rise of network games, network novels.（3） The transmission carrier. The increasing number of film and television media adaptation.（4） The waiters. The pressure of employment; a conceptual change in modern college students. The phenomenon of weakening communication effect of Hong Kong and Taiwan popular novels with advantages as well as problems needs good corresponding measures to strengthen guidance.