摘要
法拉利的历史，是一部执着于赛车运动、以生产高性能公路跑车为己任的鸿篇巨制，即使是在其登陆资本市场以后，这种专注、定位仍不偏移。
On October 21.2015.Ferrari listed on New York Stock Exchange with IPO price of 52 dollar per share with the code RACE and became the first racing car producer with independent IPO.There are worries that Ferrari may change under the pressure of capital market.Matteo Torre,the president of Ferrari Great China Region told Manager that Ferrari will not change its product orientation and marketing strategy after listing.Ferrari is always a luxury brand for minority.It is believed that one day,China will become the largest market for Ferrari over US.
出处
《经理人》
2016年第4期50-53,50+17,共4页
Manager
