基于博弈模型的供应链企业收益协调机制研究

On Coordinated Mechanism of Supply Chain Enterprise's Income Based on Game Model

本文结合大规模定制的特点,以供应链中制造企业和供应企业双方的努力程度为切入点,建立制造企业和供应企业的成本分担与收益协调博弈模型,为制造企业提供一个有效的协调机制,能分担供应企业部分努力成本,从而提高供应企业努力程度。通过对博弈模型的三种不同合作策略进行分析,得出了供应企业和制造企业的努力程度对双方各自收益和整体收益的影响,并得出相应的协调机制,以最优的分担方式实现双赢目的。

The game model of the cost sharing between manufacturing enterprisesand thesupply enterprises has been set up combined withthe characteristics of the mass customization, from the perspective of theeffort made by both the manufacturing and the supply enterprises, which will offer an effective coordinated mechanism for the manufacturing enterprises and share part of the supply enterprises＇cost of effort so as to improve the effort level of supply enterprises. The analysis of the three different coordinated strategies of the game mod- el shows the impact of the effort level of both the supply and the manufacturing enterprises on the income of each party and their total income, and the corresponding coordinated mechanismto achieve the win-win objective with the optimal sharing method.