“互联网+”下传统零售商业模式创新路径与对策

Innovation and Countermeasures of Traditional Retail Business Model in "Internet +" Epoch

传统零售企业遭遇发展瓶颈,借力"互联网+"创新商业模式势在必行,然而在实践中缺乏必要的理论指导和成功经验。基于已有研究,勾勒出零售商业模式基本构架,分析互联网思维对商业模式的影响,在此基础上提出传统零售商业模式创新的路径和对策。

Based on the existing research, this paper outlines the basic framework of the retail business model,analyzes the influence of Internet thinking on the business model, and puts forward the path and countermeasures of traditional retail business model innovation from the perspective of the ＂Internet ＋＂.