摘要
基于条件价值评价法,采用单边界两分式的问卷设计格式,以低碳交通卡为例探究了消费者对低碳产品的支付意愿,以及同群效应和个人社会经济特征、低碳态度等因素对其支付意愿的影响。研究结果表明:低碳产品的价格、同群效应以及消费者的低碳态度、个人收入对其低碳购买意愿具有正向显著影响;受教育水平并不具有显著影响。结合以上分析,从加强低碳宣传、提高收入水平、建立低碳教育体系和鼓励低碳产品技术研发等角度提出了促进低碳消费发展的政策建议。
Based on contingent valuation method (CVM), the present essay, by applying the case of low-carbontransport cards and by using face-to-face questionnaire with single-bounded dichotomous choice elicitation framework,explores Chinese consumers’ willingness to pay (WTP) for low-carbon products. In addition, it studies how peer-effects,personal social economic characteristics and other factors affect WTP. Results of the statistical analysis of the surveydeclare that the higher the products price, the less the consumers’ willingness to pay for low-carbon products, that theirlow-carbon attitude, individual income and peer effects are the main reasons affecting low-carbon WTP positively, andthat the education level is not salient. By combining the above analysis, we put forward some advice on how to developlow-carbon consumption, including advertising low-carbon propaganda and public service announcements, increasingincome level, establishing low-carbon education system and encouraging R&D of low-carbon products.
出处
《中南大学学报(社会科学版)》
CSSCI
2016年第2期99-106,共8页
Journal of Central South University:Social Sciences
基金
国家自然科学基金创新研究群体科学基金项目"复杂环境不确定性决策问题的理论方法与应用研究"(71221061)
国家自然科学基金重点项目"面向环境管理的嵌入式服务决策支持理论与平台"(71431006)
国家自然科学基金面上项目"碳约束下基于行为的供应链最优决策和协调机制研究"(71471178)
国家自然科学基金面上项目"基于决策主体行为的多产品订货与定价研究"(71171201)
国家自然科学基金面上项目"面向冲突的多目标多阶段复杂动态应急决策模型研究"(71171202)
关键词
低碳产品
支付意愿
同群效应
条件价值评价法
低碳交通卡
low-carbon products
willingness to pay (WTP)
peer-effect, contingent valuation method (CVM)
lowcarbontransport cards