“汉派服装”品牌的文化创新思考

Culture Innovation of Han-style Clothing Brand

服装自古以来就是文化的载体,服装除了御寒、遮羞的功能之外,还承载着深厚的文化意蕴。我国服装从远古时期到现代社会,其变化无不和社会的变迁息息相关。扎根于荆楚大地的"汉派服装"吸收了楚文化开放、包容、创新等特点,但在吸纳海内外时尚文化元素的同时,又容易使汉派服装失去自我的地域个性特征,缺乏有灵性的创意特色。要全面振兴"汉派服装",必须从文化密码的角度,以文化创新的理念来构建自己的服装品牌。

Clothing is the carrier of culture since ancient times. In addition to keeping out the cold and covering the body, clothing has profound cultural connotation. China, known as the kingdom of clothing, has a long history of clothing culture. From primitive times to the modern society, the development and change of clothes are closely related to the development of the society. Rooted in Jingchu areas, Han-style clothing includes open, inclusive and innovative features of Chu culture. However, in taking in international fashion culture elements, it tends to lose its local characteristics creativeness. To comprehensively revitalize the Han-style clothing, we must build our own clothing brand from perspective of culture code with the concept of culture innovation.