海钓旅游开发实证研究——以舟山嵊山岛为例

Researches on Salt Water Fishing Tourism——Taking Shengshan Island in zhoushan as an Example

本文阐述了海钓旅游的概念,分析了海钓旅游的基本特征,包括:海洋性、运动性、体验性、大众性、服务性。舟山嵊山岛海钓旅游资源丰富,但是目前处于无序发展状态,问题颇多。嵊山岛海钓旅游开发思路有:注重海钓旅游规划、成立海钓旅游管理机构,正确定位主题形象、打造嵊山海钓旅游品牌,科学布局嵊山旅游、丰富海钓旅游的产品体系,以海钓平台为依托、开发大众海钓市场,以海钓比赛为主体、打造精品海洋旅游节,强化促销、提升嵊山海钓旅游整体形象,制定海钓旅游制度、促进嵊山海钓旅游可持续发展。

The concept and characteristics of salt water fishing tourism is elaborated. The characteristics include these： maritime. motility, experiential, popularity, service. The salt water fishing tourism resource is rich. But it is in a state of disorderly develop- ment. There are many problems. There are many development train of thought include these：focusing on fishing tourism planning to establish fishing tourism management agencies; positioning theme image, scientific planning, to rich products system, and de- pending on the fishing platform to develop public fishing market; considering fishing as the main game to build high quality marine tourism festival; developing fishing tourism system to protect fish- ing tourism resources.