门事件中的图片传播

The Communication of News Picture in Crisis Event

在门事件中,出位的图片吸引了读者,引导受众持续关注,并为事件的发展设置了议程。图片的模糊性和情感性设置了公众议程,吸引媒介议程,从而产生议程融合。图片为大规模协作新闻提供了情感动力和素材开源,满足了受众信息需求、价值诉求、曝光心理和隐私窥探等情感需求,提升了事件的重要性。受众的大规模参与能够将零碎的信息对接起来,建构出新闻事件。

In crisis event,the special picture tries to attract readers for a long time,and set the agenda for the development of events. The ambiguity of the image stimulus the audiences＇ emotion and set their agenda as well as the media agenda,thus generating the agenda fusion. The picture provides the emotional power and the material source for the large-scale collaboration,which satisfies the audience＇s information,value,and the exposure of the privacy. So the crisis becomes stimulating. The mass participation of the audience can combine the fragmentary information and construct the news event.