总体战体制下《满洲日日新闻》的体育文化传播——以符号学为视角

On Culture Transmission of Manchuria Daily News from the Perspective of Symbology

体育是一种文化表征,大众媒介的体育传播也可以理解为一种文化的传播。以符号学为视角,运用符号学的文本分析方法,对《满洲日日新闻》体育传播中的语言符号和非语言符号进行解读,发现在总体战体制下体育被赋予军国主义色彩,体育传播符号呈现出战争的隐喻,体育文化成为侵略思想的载体。《满洲日日新闻》作为南满铁路的宣传工具,不断加强体育文化在我国东北的渗透力度,与武装侵略、经济侵略形成合力,助推侵略战争。另外,从体育作为一种文化载体来看,它实现了日本文化与欧美文化的融合,是日本文化兼容性特点的产物。

Physical culture represents part of culture. Its transmission via mass media can also be recognized as cultural transmission. This study decomposes the lingual and non-lingual symbols in physical culture transmission in Manchuria Daily News with the method of text-analyzing in symbology and finds that under the system of total war,there were more militarism in the physical culture transmission and more military metaphor in the symbol of physical culture transmission. Physical culture transmission became the media of invasion. Manchuria Daily News, as a key newspaper of ＂Nanman＂Railway, strengthened the infiltration of physical culture in Northeast China and joined forces with military invasion and economical invasion to boost the invasion war. Moreover, from the view that sport serves as a cultural media, Manchuria Daily News, an outcome of the compatibility of Japanese culture, realized the combination of Japanese culture and the occidental culture.