摘要
随着专用车市场竞争的加剧,专用车企业在寻求除产品优势外的其他竞争优势。本文中通过对东风创普及其经销商的实地访谈调查,分析了影响东风创普渠道策略的因素,结合现有的渠道策略,探讨了其渠道策略的成功和不足之处,提出了相应的渠道优化方案。
With the increasing competition in the special motor market, the special motor companies areseeking other competitive advantages along with product advantages. Based on the surveys of DongfengTrump Special Motor Company as well as its distributors, the factors affecting the channel strategy ofDongfeng Trump were analyzed, the success and deficiency of the existing channel strategy were dis-cussed, and an optimized program was proposed.
出处
《湖北汽车工业学院学报》
2016年第1期75-80,共6页
Journal of Hubei University Of Automotive Technology
基金
湖北省教育厅人文社科青年基金项目(15Q129)
关键词
东风创普
渠道策略
网络渠道
Dongfeng Trump
channel strategy
internet channel
