微信公众平台在高校图书馆阅读推广工作中的应用研究

A Study on the Reading Promotion of University Library Based on WeC hat Public Platform

基于对高校图书馆微信公众平台在阅读推广工作中的现状调查发现,只有少数高校图书馆利用微信平台进行阅读推广,尚缺乏独立的微信阅读推广平台。为争取新时期高校阅读推广工作的大发展,建议开设专门的高校阅读微信平台,科学设置阅读推广菜单,创新阅读推广栏目,丰富阅读推广信息内容呈现方式等。

Based on the investigation of the status of the We Chat public platform of university library in reading promotion,the result shows that only a few university libraries make use of We Chat platform for reading promotion,and there is a lack of independent We Chat reading promotion platform. In order to gain great development in the work of the reading promotion of university library in the new period,the author suggests establishing a specialized We Chat platform for reading,setting up the reading promotion menus scientifically,innovating the reading promotion columns,enriching the information content in reading promotion presentation,etc.