学术期刊移动出版的可行性及功能分析

Feasibility and function of mobile publishing for academic periodicals

针对学术期刊是否适合移动出版的问题,概述国内外学术期刊移动媒体应用现状,对学术期刊移动出版的功能进行分析。认为移动出版以其获取信息便捷、传播信息快速的优势,在学术期刊数字化出版中可发挥的独特功能如下:架起学术与科普的桥梁;充当期刊的大众宣传与内容导读平台;提供便捷的检索查询途径。调查结果显示,以中国科协精品科技期刊为代表的中国优秀学术期刊对新兴移动传播方式具有很高的积极性,微信传播发展快速。这些都表明学术期刊移动出版具有可行性,可与期刊网站等其他出版形式共同构筑学术期刊的数字化出版格局。

Aiming at the suitability of academic periodicals for mobile publishing,this paper summarizes the application status of the mobile media in the academic journals at home and abroad,and expounds the functions of the mobile publishing of the academic journals. We consider that due to the dissemination superiority of acquiring information conveniently and fast dissemination of information,the mobile publishing can display its unique functions in the digital publishing of academic journals： bridging the gap between academics and science popularization; acting as the platform of popular propaganda and content reading guidance for academic journals; and providing the convenient channel for search and inquiry. The investigation results show that represented by fine scitech periodicals of China Association for Science and Technology,the excellent academic periodicals in China have high enthusiasm to newly developed mobile publishing,and the Wechat dissemination has been fast developing. Therefore,mobile publishing is feasible for academic periodicals,and it can combine with other publishing forms such as periodical website to construct the digital publishing pattern of academic periodicals.