休闲经济视角下的兰州酒文化发展浅析

Analysis on Liquor Culture under the Perspective of Leisure Economy in Lan Zhou

酗酒通常被视为一种消极行为,但在兰州这样一座有着特殊酒文化的城市,饮酒却成为重要的休闲方式,并形成了独特的休闲文化。由于兰州独特的社会文化和经济条件,使得酒文化在此经久不衰,从休闲经济学视角来看,兰州酒文化的形成受消费者效用、收入、传统习惯和潮流等各种因素的影响,在短时间内不容易被其他休闲方式所取代,具有较强的生命力,同时也存在一定的社会问题,市场管理需加强。

Alcoholism is considered as a kind of negative behavioral.However Lanzhou has its own special liquor culture,and drinking is a important leisure style that people at Lanzhou are willing to take while it became to special leisure culture.Owing to the special social culture and economic condition,the liquor culture here lasts a long time.From the view of leisure economy,the formation of Lanzhou liquor culture is depend on certain facts,like income/custom,and in a short time it can not be replaced by other kinds of leisure style,it still has a strong vitalty.There are some social problems at the same time,and market management should be strengthened.